What it is: Our iconic lipstick has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get MORE COLOUR with full-coverage, pigment-rich payoff in our widest range of Artist-appoved shades. Get MORE COMFORT with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get MORE CARE with instant and eight-hour moisture. Get MORE LONGWEAR with 12 hours of non-fading, long-lasting colour that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a MORE LUXE look with a high-shine packaging design on the outside and M·A·C-embossed bullet on the inside. And finally, get MORE RESPONSIBLE with a lipstick case featuring at least 30% PCR material. The iconic matte Lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will…). What it does: Conditions and nourishes lips Immediate and 8-hour moisture Comfortable formula Lips look visibly fuller, 12 hours Long-wearing and colour-true, 12 hours Non-feathering and non-bleeding, 12 hours Non-flaking and non-caking, 12 hours